Leading Through the Unimaginable: The New York Times' First Female CIO Offers Leadership Wisdom

Melanie
01.07.25 03:42 PM - Comment(s)


Cindy Taibi: A Visionary at the Forefront of The New York Times' Digital Evolution

For over four decades, Cindy Taibi was an integral part of The New York Times, one of the world's most iconic news organisations. As their first and only female Chief Information Officer (CIO), Cindy was more than just an executive; she was a pioneer who spearheaded the complex journey from print to digital, a guiding light through an era of relentless change.

We caught Cindy fresh of the stage after her 2024 New Zealand CIO Summit Keynote on leading through times of constant disruptive change. In this chat, she offered profound insights into her pioneering role as an early adopter of digital subscription models in print media - a truly transformative period for the industry. She delves into what it genuinely means to lead through continuous change and disruption, providing invaluable perspectives on cultivating a culture of success within technology teams. Cindy also shares deeply personal and professional recollections of the 9/11 terrorist attacks, a moment that tested the resilience of an entire city and the organisation she helped lead. Her reflections offer a powerful testament to navigating the unimaginable.

With a distinguished 42-year career, now in retirement, Cindy generously shares advice forged in experience: how to navigate challenges, learn from mistakes, and the essential ingredients for long-term career success. This is a rare opportunity to learn from a true visionary who shaped the intersection of technology and journalism. Join us as we hear from Cindy Taibi - a leader who not only witnessed but actively shaped the future.

The digital revolution and The New York Times' bold bet

The media industry has undergone a complete upheaval. Platforms like TikTok are now seen as sources of real news, fundamentally altering the competitive landscape. Mobile applications have become the dominant channel for consuming journalism, a significant departure from the traditional newspaper era.


The New York Times, as an early adopter, faced a "very, very risky" transition to digital subscriptions. Their traditional business model relied on a triangle: top-tier journalism attracting subscribers, who in turn attracted advertisers, with advertising revenue funding the journalism itself. However, when advertising, once the "lion's share of the revenue," began to decline, the Times revolutionised its strategy by "doubling down on subscribers." The company's current metrics are driven by subscription counts and revenue, highlighting a clear and simple focus that proved to be a masterstroke.


Leadership in Crisis: The Impact of 9/11

The discussion also delved into the profound impact of 9/11 on The New York Times and its employees. While other businesses closed and sent staff home, the Times' personnel "had to stay" to report the news. This created immense personal conflict, as individuals were torn between their professional duty to inform the world and the urgent need to protect their families. Cindy, then a leader in the tech department, described the moment as one to "step up" and guide disoriented colleagues who were unable to get home. Her account underscores the immense responsibility and personal sacrifice often demanded in the pursuit of truth.


Cultivating Trust and Navigating Setbacks

On the topic of leadership, Cindy emphasised the critical need for trustworthiness. Leaders must earn their people's trust, ensuring teams feel safe, believe in their leader's knowledge, and feel genuinely cared for. A strong sense of purpose is also crucial for employee well-being and motivation. Cindy shared a personal experience of finding retirement emotionally challenging due to a shift in her sense of purpose after leaving her demanding role as CIO.


Another key aspect of leadership she discussed was helping teams navigate mistakes and failures. She recounted a memorable anecdote involving a major printing error during a World Series, when a special full-color section of the newspaper unexpectedly came out in black and white. The team was "devastated" by this public failure, highlighting their passion and commitment. To counter the demoralisation, the CEO was asked to give the team a pep talk, which proved to be incredibly meaningful and restorative.


The Winding Path to Career Success

Reflecting on career growth, Cindy advised that careers are rarely linear, experiencing "ups and downs," but the general trend should be upward. Satisfaction in one's career comes from finding meaningful work, being fairly compensated, and feeling appreciated by management. Setbacks are inevitable but "aren't permanent," a powerful reminder of resilience.


Finally, Cindy addressed the challenge of leaders not knowing everything their team members know, especially in rapidly evolving fields. Her perspective is that leaders and team members are all part of the same team with different jobs. A leader's role often involves providing the necessary tools for the team to succeed, effectively working for them rather than merely directing them.


Inspired by pioneers like Cindy Taibi, who shaped the future of tech at The New York Times?

The New Zealand CIO Summit's Emerging Leaders Forum is your chance to become that kind of leader. This exclusive event, for just 50 participants, focuses on the strategic, adaptable, and purpose-driven leadership essential for today's dynamic tech landscape.

Learn to navigate change, build trust, and drive innovation. If you're an aspiring tech leader ready to accelerate your career, this is for you.


Discover how to shape the future of technology leadership in New Zealand. Learn more about the Emerging Leaders Forum and register your interest to be considered.


Join a powerful dialogue between global thought leaders and local experts at the New Zealand CIO Summit & Awards. 


19-20 August | Viaduct Event Centre, Auckland